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our story

Kimchic was created to bring a new fashion perspective to Zürich. Inspired by Seoul, we focus on discovery, curation, and intentional releases.

We curate contemporary clothing and accessories from Seoul with a clear point of view. Instead of chasing fast trends, we focus on pieces that feel relevant beyond a single season — defined by thoughtful design, quality materials, and understated character. Kimchic is about wearing something that feels personal and confident.

Curated, Not Crowded

Every piece is carefully selected, no fillers, just items worth adding to your wardrobe

Edited, not mass-made

Our collections are released in small quantities and for a short time, with a focus on pieces we genuinely believe in.

Experience First

From pop-up events to online releases, Kimchic is built around connection, discovery, and community

Stay Connected

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